If you’re like me and you’re fascinated with names and their meanings, you might be someone who scrolls to the ‘about’ section of a website as one of the things you do first when visiting and new web page. I LOVE learning about origin stories and how people came up with their business names.
I get asked quite often why I named my business Stori Dori and thought it would be a great post to share, so here goes!
Years ago I wanted to start a blog called Journeying Stories that documented my personal triumphs and flops as I figured out how to do stuff. Stuff like creating routines, life events, meaningful creative adventures, parenting, homeschool reflections etc. I thought the name was a good fit to also include others, because everyone has journeying stories and the possibility with collaborating with some awesome individuals is one of my long term goals.
So in this what-came-first scenario, it was definitely the blog idea. And that’s where I paused. For years. It’s hard starting a blog when you’re afraid of your content being dull and unrelatable. But the prospect of creating consistently, sharing it with the world, and possibly meeting some really cool people was just too juicy to pass up.
I fell in love with traveler notebook style journals when I was researching different journal types one could make. It was a gift I wanted to give myself as the mark of embarking on a newfound exploration of me and all the creativity I’d been saving up for the past few decades.
What was fascinating to me about the traveler notebook was the community of seriously creative people who used them for all sorts of personal journaling and planning. Enamoured with all the possibilities, one brand stood out from them all and that was Midori – a Japanese traveler notebook makers, now rebranded as Traveler’s Company. They were the industry standard of traveler notebook makers, and those who made their own versions were usually referred to as faux-doris. Though some had unique names for the shops, I often came across customers referring to their TN as a [propietor’s name]-Dori. This tickled me. And I loved this!
If JS is where I would do all the creative sharing, then making these traveler notebook style journals would be the tool I’d be making to explore all that stuff. Therefore, in my simple and easily pleased mind, I decided to name my business Stori Dori. It seemed more fitting to use an ‘I’ rather than a ‘y’, and the name has stuck ever since.
It’s really lovely how making journals is a creative process and then using said journals is another creative process and that intermingleyness just warms my heart to no end.
Now if you wanted to know how I decided on the logo, that’s a whoooole ‘nother story! Perhaps I’ll tell that one some time soon. 🙂
Do you have a favourite journal type? Have you ever made one of your own? I’d love to hear about it!
Until next time, friendlings… Be awesome!